Iconic by Terrazzas is a prestigious real estate development that serves people who seek a refined lifestyle, prioritizing quality experiences and exclusive solutions. With its modern architectural angles serving as inspiration, the project aimed to encapsulate the essence of luxury and sophistication through its visual identity.
Inspired by the elegant lines and contemporary aesthetics of the project's facade, we developed logo and visual system that resonate with the spirit of the project. The name “Iconic” was meticulously chosen to signify a symbol of distinction and eminence in its geographical context. Its simplicity evokes a feeling of discreet luxury, while the choice of typography exudes refinement and exclusivity. In addition to harmonious communication with its target audience, it also establishes Iconic as a symbol of prestige in the real estate scene.
Art Direction: Carlos Mello
Project: Visual Identity and Book
Location: Minas Gerais, Brazil
Project: Visual Identity and Book
Location: Minas Gerais, Brazil
Agency: 300
